Lana Del Rey

OK indie music fans. Write this name down. Lana del Rey. You will be hearing this name dropped all over the place in the next few months for sure. If you can't remember her name, you will undoubtedly remember her lush hair and plump perfect lips. She is the epitome of a 50's pin up beauty queen and she is damn sexy.

Formerly known as Elizabeth "Lizzy" Grant, the 24 year old New Yorker admits that her new name has been" made up by lawyers and managers". This, is in addition to go with her new look. Lizzy tried to make it as a main stream artist in 2009 with little success. She slipped off the radar and came back sexier than ever. But this move has earned her some negative feedback amongst music blogs questioning her authenticity. Some have even referred to her as the "Frankenstein of Indie".

Really? Here's the bottom line. Who cares? The girl can sing! There are numerous artists that change their image from time to time or have taken on stage names. Some embellish to the point that they are beyond recognition at times. An amazing artist that comes to mind and has embraced both of these business strategies is Lady Gaga. There is more to Lana del Rey than just her sexpot image. However, she just proved that image plays a huge roll in getting people to pay attention, now didn't she?

Lana del Rey recently released "Video Games" and it was featured on the The CW TV-Series Ringer. It has had more than 2 million views on YouTube. She made her official U.S. debut in New York City at The Box on September 21, 2011. "Blue Jeans" was released by Stranger Records on vinyl on October 10, 2011 and October 11, 2011 digitally. Tickets for Lana del Rey's show in London were sold out within a half an hour. Both EP's are climbing the ladder on iTunes top downloads. They are robust with hooks and she is has admitted being a fan of sound bytes that you hear in both tracks.

Recently on Twitter she announced that she has recorded a track with Blur/Gorillaz mastermind Damon Albarn, XL Recordings owner Richard Russell, and acclaimed artist Bobby Womack.